Boosting HPV Vaccination in Colombia: From Experimental Evidence to Implementation National

Dear Participants,

On behalf of the American Cancer Society (ACS), we would like to thank you for your participation in the webinar "Boosting HPV Vaccination in Colombia: From Experimental Evidence to National Implementation", held as part of SELAC 2025.

This event brought together national and international experts to share scientific evidence and practical experiences on how to apply behavioral economics principles to increase HPV vaccination coverage in Colombia.

What did we learn?

• Déborah Martínez Villarreal (ACS) presented findings from randomized controlled trials (RCTs) conducted in Bogotá and Cali, showing how text messages with clear recommendations, simple language, and institutional backing can significantly increase vaccination rates.

• Diana Ramírez (Salud Total EPS) shared the results of implementing these strategies in her organization, highlighting both the challenges and achievements of bringing evidence into real-world settings.

• Marcela Forero (Colombian League Against Cancer) explained how this evidence is being scaled up nationally through an institutional communication plan coordinated among more than 70 institutions across the country.

You can watch the full webinar at the following link:
🔗 https://youtu.be/-y8YMQ6E6qs

The webinar presentation is available here:
📄 https://preventglobalhpvcancers.org/wp-content/uploads/2025/04/SELAC_Evidencia-Experimental-a-la-Implementacion-Nacional.pdf

In addition, you can find supporting materials shared during the session at the following links, including:

• Recommendation guide

• Communication calendar and evidence-based messaging grid

• Case study creation template

• Behavioral economics toolkit for HPV vaccination

Thank you for your commitment to cancer prevention and health promotion. We look forward to continuing to build a more protected, informed, and healthy Latin America—together.